I help founders and teams ship confident, resilient software.

Based in Liverpool. Here is what working together looks like, from first call to launch.

  1. Week 0 · 15 minutes

    Intro call

    Bring the roadmap, the constraints, or the chaos. We'll work out whether I'm the right fit and what a first step looks like.

    Prefer writing? Send a message

  2. Weeks 1–2

    Discover

    Rapid workshops to map goals, users and technical constraints before a line of code.

    months → weeksintegration time for healthcare organisationsMedblocks

  3. Weeks 3–8

    Design & build

    Ship user-facing value every week with clean architecture and measurable quality gates.

    +35%conversion through optimised user flowsE-commerce

  4. After launch

    Launch & evolve

    Guide releases, automate operations and iterate with data so the product keeps compounding.

    +25%revenue from actionable business insightsAnalytics & BI
product engineering
4+ years
product engineering
web & mobile products
40+ launches
web & mobile products
teams partnered with
3 continents
teams partnered with

Recent projects where engineering meets business impact.

Four engagements, and what each one delivered.

  • months → weeks

    integration time for healthcare organisations

    Healthcare platform: Medblocks

    Built Medblocks, a platform for building healthcare applications on vendor-neutral, openEHR-based APIs, with data migration tools. Also built Medblocks UI, a web components library that turns openEHR templates into reusable form components.

    React · Next.js · TypeScript · Web Components

  • +35%

    conversion through optimised user flows

    E-commerce platforms

    Complete e-commerce platforms with real-time inventory, secure payments and admin dashboards, built to hold up under peak-sale traffic without losing speed.

    React · Node.js · MongoDB · Stripe

  • +25%

    revenue from actionable business insights

    Data analytics & business intelligence

    Real-time dashboards, custom reporting and unified data pipelines that give executive teams live insight to make decisions from.

    Next.js · D3.js · PostgreSQL · Python

  • secure

    scalable mobile products for financial services

    Mobile banking applications

    Cross-platform banking apps with biometric authentication, real-time transaction processing and financial management that meet strict security requirements.

    React Native · TypeScript · AWS · Firebase

Scale ideas into production-grade products without sacrificing craft.

End-to-end across discovery, product design and engineering: a new build, or levelling up a platform you already have.

Beautiful interfaces
Pixel-perfect user experiences people trust and enjoy.
Cross-platform apps
Native-quality mobile apps that work across iOS and Android.
High performance
Applications tuned for speed, efficiency and scale.
Custom solutions
Software shaped to how your business actually runs.
Cloud infrastructure
Robust, scalable cloud environments built for growth.
Rapid development
High-quality products shipped quickly with modern practice.

Engagement formats that meet teams where they are.

Each pairs senior, hands-on execution with a clear operating rhythm and measurable outcomes.

Product strategy & discovery

Align product direction with market insight, shape research-backed roadmaps, and validate the risky assumptions before writing code.

  • User research & personas
  • Technical feasibility audit
  • MVP definition & roadmap

Engineering & architecture

Resilient, scalable applications on modern stacks, with clean code, automated testing and cloud-native infrastructure for long-term velocity.

  • React, Next.js, React Native
  • Node.js & cloud infrastructure
  • API design & data modelling

Growth & lifecycle

Instrument analytics, build activation funnels and run experiments, with performance budgets and real KPIs baked into the product.

  • Mixpanel, GA4, Amplitude
  • Lifecycle automations and messaging
  • Experiments across Meta, LinkedIn and Google Ads

A calm, outcome-led way to build software.

  • We agree success metrics in week one, so progress is measured, not guessed.
  • A shared roadmap and a demo every week, so you see the work without chasing it.
  • Async-friendly by default: written updates, recorded walkthroughs, few meetings.

Bring your entire stack together.

Interfaces

  • React
  • Next.js
  • React Native
  • TypeScript

Services & data

  • Node.js
  • Python
  • PostgreSQL
  • MongoDB

Platform & payments

  • AWS
  • Docker
  • Firebase
  • Stripe
  • D3.js

Notes from shipping product.

Longer pieces on performance, serverless products and how the work of coding is changing.

All writing

Let's design the next chapter of your product.

Share the roadmap, the constraints, or the chaos you're working within. I'll help find the best path forward and start shipping.

Read the blog first